Last updated: July 2026
Kalieda Pty Ltd (Kalieda, we, us and our) is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth).
This Privacy Policy explains how we collect, use, hold, protect and disclose personal information, including how we may interact with dusk Australasia Pty Ltd (ACN 090 850 383) (dusk), a related brand.
Kind of personal information we collect
The types of personal information we may collect include:
- name and contact details, including address, email address and telephone number;
- demographic information, including date of birth and gender;
- stated or anticipated preferences, opinions and interests relevant to Kalieda, including whether you may be interested in particular products or promotions
- information about your membership or participation in loyalty programs and competitions, if applicable;
- financial and payment details when orders are placed or paid for online;
- video and audio surveillance, still images and recordings if you visit one of our stores or sites;
- other details related to your shopping experience or dealings with us; and
- human resources information, including job applications, background checks, performance, conduct, training and use of IT.
Where you provide us with personal information about another person, you must have their authority to do so and should make them aware of this Privacy Policy.
How we collect personal information
We typically collect personal information in the following ways:
- when you provide information to purchase products, sign up to receive direct marketing from Kalieda, enter competitions, apply for any loyalty program, or apply for a position with us;
- when you choose to receive marketing from dusk or other related brands;
- when you interact with us on the phone, via email, or using instant messaging, social media and other application functions;
- through records of your activity, including website and IT usage;
- from third party sources such as related companies, publicly available information, business partners, service providers and, for job applicants, referees and academic institutions; and
- by generating new information, including predictions, based on other information about you or attributed to you.
Why we collect your personal information
We collect personal information, and may use and disclose it, for a variety of reasons including to:
- deal with complaints, returns, enquiries and requests;
- operate our business;
- provide and improve our products and services;
- personalise your experience with us;
- assist with loyalty programs and competitions you choose to join or enter;
- maintain and update our records;
- comply with legal obligations, respond to requests from law enforcement and government agencies, or exercise our legal rights;
- recruit, train and manage our team;
- send you direct marketing about Kalieda products, services, offers and events where you have consented or where otherwise permitted by law; and
- send you, or allow dusk to send you, direct marketing about dusk products, services, offers and events only where you have consented to receive marketing from dusk or from related brands including dusk, or where otherwise permitted by law.
If you do not provide your personal information, we may not be able to provide our services, fulfil your requests, assess your eligibility for programs or competitions, or enable and facilitate your employment with us.
Our online platforms
Our website
When you browse through our website, we collect information about the efficiency and working of our website, including the number of times a web page is accessed, the browser used and paths taken when moving through the website. We use this information to improve the functionality of our website and personalise your shopping experience.
Our website uses cookies to track your "Shopping Cart" during your visit. A cookie is a small piece of information that a server sends to a client. Most browsers allow you to choose whether to accept cookies. You may experience trouble using our website if your privacy settings are set too high or you do not have cookies enabled.
Third parties may place cookies or similar technologies on your browser to support targeted advertising, analytics and measurement, where permitted by your settings and applicable law.
Third party social media sites
You may use social media links on our website to connect with us on social media pages such as Facebook, Instagram and TikTok. When you communicate or interact with us using these services, we may collect your personal information.
Third party social media sites may also collect and handle your personal information for their own purposes. Your use of these sites is governed by the privacy policies of the particular sites.
Marketing
Direct marketing
We may communicate with you by email, SMS and other electronic means to promote Kalieda goods, services, offers, events, competitions and loyalty benefits where you have consented or where otherwise permitted by law.
We may use your personal information to send you direct marketing about dusk, or disclose your name and contact details to dusk so that dusk can send you direct marketing directly, only where you have consented to receive marketing from dusk or from related brands including dusk, or where otherwise permitted by law.
Marketing preferences for Kalieda and dusk are managed separately. You may unsubscribe from Kalieda marketing, dusk marketing, or both. Each commercial electronic message will identify the sending brand, include current contact details and include a clear and functional unsubscribe facility.
We will give effect to unsubscribe requests from commercial electronic messages within 5 working days. You will not be required to pay a fee, provide unnecessary additional personal information, log in to an account or create an account to unsubscribe from commercial electronic messages.
If we use or disclose your personal information for direct marketing, you may ask us to tell you the source of that information unless it is unreasonable or impracticable for us to do so.
Personalised advertising
Kalieda may use third party advertising technology providers for targeted advertisements. You can opt out of targeted campaigns by using available industry tools and platform settings. You may still see advertisements after opting out, but they may not be personalised.
Disclosure of your information
We may disclose personal information to third parties including:
- our related companies in Australia, including dusk;
- dusk for dusk direct marketing only where you have consented to receive dusk marketing or related-brand marketing that includes dusk, or where otherwise permitted by law;
- service providers who assist us in day-to-day business operations, including freight, payment, banking, surveillance, database, loyalty program management, personalisation, email and SMS delivery, newsletter subscription, analytics and advertising technology services;
- government and law enforcement agencies in connection with lawful information requests;
- for job applicants and team members, employers seeking a reference, academic institutions, health service providers and referees; and
- professional advisers, including lawyers, accountants and consultants.
Some of the third parties described above may be based in countries outside Australia. Before disclosing personal information to an overseas recipient, we will take reasonable steps to ensure that the overseas recipient handles the information in a way that does not breach the Australian Privacy Principles, unless an exception under the Privacy Act applies.
Security
We take protecting the security of personal information seriously and take reasonable steps to protect personal information against misuse, interference and loss, as well as unauthorised access, modification and disclosure. These steps apply whether we hold the information in physical or digital form.
Our credit card processing vendor uses secure socket layer technology. We also use security measures including firewalls, user access restrictions, locked premises and files, software security updates, data backups and contractual protections where we use service providers.
Unfortunately, due to the nature of the internet, the security of personal information that you transfer to us over the internet cannot be guaranteed.
Accessing and updating personal information
We will take reasonable steps to ensure that personal information we collect, use or disclose is accurate, complete and up-to-date.
You, or your authorised representative, can request access to the personal information we hold about you by contacting our Privacy Officer. We may require you to verify your identity or authorisation and may charge a fee to reflect our reasonable costs of responding to your request. We will advise you of the cost in advance if applicable.
We will take reasonable steps to correct personal information we hold if it is inaccurate or incomplete on your request and will not charge you for making a correction request. We may refuse a request for access or correction where we are legally entitled to do so.
Revision of Privacy Policy
We may update this Privacy Policy from time to time. The updated version will take effect when posted on our website, unless a later date is stated. Where we make a material change, we will take reasonable steps to notify affected individuals. Updates to this Privacy Policy do not change your existing marketing preferences unless you choose to update them.
Contact Kalieda about your privacy or this Privacy Policy
If you have any questions about this Privacy Policy, or wish to make a complaint about the way your personal information has been collected, held, used or disclosed, please contact our Privacy Officer using the contact details published on this website.
We will acknowledge and respond to privacy complaints within a reasonable time and will usually aim to respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.